Mashell Rodriguez
Mashell Rodriguez
Product Designer located in California
 

Hey there, I’m Mashell.

I'm a multidisciplinary designer building brands and digital experiences. Over the last decade, I've had the opportunity to help companies turn abstract ideas into digital products through research, prototyping, and visual design.

 

Hub.

Product DESIGN (2018 - 2019)

The Hub. was created for architectural clients to follow their project from initial bid all the way through to project completion.

I was brought on as the Lead Product Designer to take their abstract idea and bring it to life. From the initial research phase to wireframes to visual design, the Hub’s MVP successfully launched in 2019.

View the hub here →

 
Hub
 

Joshua Tree Place

BRANDING & WEBSITE DESIGN (2018 - 2019)

Joshua Tree Place is a vacation retreat minutes away from the Joshua Tree National Park and nestled along a 10 mile corridor of Joshua Trees, wild animal life, and views of the high desert mountains.

A branding identity and website was needed to help spread the word about this special place. The challenge was capturing the home’s whimsical style within the branding and website. The final branding was used on totes and koozies for visitors to take home a souvenir from their visit to Joshua Tree.

View joshua tree place here →

 
 

Kodaro

BRANDING, ART DIRECTION, & WEB DESIGN (2016 - 2017)

Kodaro is a state-of-the art software company that tags, monitors and makes sense of energy data in real-time for building owners of all size. Their software allows buildings to run more efficiently and save owners on their bottom line.

When the Kodaro team needed marketing collateral to pitch this technology, I partnered with them to create a brand, sales presentation, and website design that would position Kodaro as a leading technology company in the IOT space.

View kodaro here →

 
 

Design Everest

BRANDING & Marketing (2016 - 2017)

Design Everest is a leading supplier of engineering and architectural design services for residential and commercial construction in California. The company prides itself on providing high-quality engineering services on schedule and within budget. 

When their company started to expand throughout California they needed a cohesive brand to match the ever expanding direction of the company. The final design helped Design Everest position themselves as leaders in the structural engineering space.

View design everest here →

 
DesignEverestBranding-Cards.png
 

Lytmus

Product & UI Design (2015 - 2016)

Lytmus wanted to change the way companies hired font-end and back-end engineers. They built an engineering testing platform with a real-world coding environment so hiring managers could easily test skills in a wide range of coding languages.

As they grew, I worked with the team to create a quick branding suite, a UI refresh, fixes to UX issues, and a landing page that communicated how Lytmus works.

View LYTMUS here →

 
MacBookPro-Lytmus-2.png
 
 

Let’s connect if you're interested in working together.