Mashell Rodriguez
Mashell Rodriguez
Product Designer located in California

Hey there, I’m Mashell.

I'm a multidisciplinary designer building brands and digital experiences. Over the last decade, I've had the opportunity to help companies turn abstract ideas into digital products through research, prototyping, and visual design.



mobile APP reDESIGN (2019)

Fuzia is an online social community for young women to showcase their creative talents from writing to photography to art and more. Fuzia’s mission it to empower women through creative expression and collaboration with other women. Their platform hosts 4 million users from all over the world and continues to grow.

I was brought on to help solve mobile UX pain points and streamline the visual design for their IOS app.

screens Coming soon



Product DESIGN (2018 - 2019)

The Hub. was created for architectural clients to follow their project from initial bid all the way through to project completion.

I was brought on as the Lead Product Designer to take their abstract idea and bring it to life. From the initial research phase to wireframes to visual design, the Hub’s MVP successfully launched in 2019 as an internal tool.

View the hub here →




Kodaro is a state-of-the art software company that tags, monitors and makes sense of energy data in real-time for building owners of all size. Their software allows buildings to run more efficiently and save owners on their bottom line.

When the Kodaro team needed marketing collateral to pitch this technology, I partnered with them to create a brand, sales presentation, and website design that would position Kodaro as a leading technology company in the IOT space.

View kodaro here →


Design Everest

BRANDING & Marketing (2016 - 2017)

Design Everest is a leading supplier of engineering and architectural design services for residential and commercial construction in California. The company prides itself on providing high-quality engineering services on schedule and within budget. 

When their company started to expand throughout California they needed a cohesive brand to match the ever expanding direction of the company. The final design helped Design Everest position themselves as leaders in the structural engineering space.

View design everest here →



Product & UI Design (2015 - 2016)

Lytmus (acquired by Checkr) wanted to change the way companies hired font-end and back-end engineers. They built an engineering testing platform with a real-world coding environment so hiring managers could easily test skills in a wide range of coding languages.

As they grew, I worked with the team to create a quick branding suite, a UI refresh, fixes to UX issues, and a landing page that communicated how Lytmus works.

View LYTMUS here →


Joshua Tree Place


Joshua Tree Place is a vacation retreat minutes away from the Joshua Tree National Park and nestled along a 10 mile corridor of Joshua Trees, wild animal life, and views of the high desert mountains.

A branding identity and website was needed to help spread the word about this special place. The challenge was capturing the home’s whimsical style within the branding and website. The final branding was used on totes and koozies for visitors to take home a souvenir from their visit to Joshua Tree.

View joshua tree place here →


Let’s connect if you're interested in working together.